Ulrik, a specialist within the fuel industry in New Zealand and Australia, brings over 19 years of experience within the commercial property industry from his time at Gull as Chief Operating Officer. He played a key role in the transformation of Gull from 3 fledgling outlets owned by the Rae family in 1999 into New Zealand’s largest independent fuel retailer with 80 sites at the end of 2017.
His experience and knowledge covers all aspects from strategic retail growth, client and project management, marketing strategies, site development as well as asset management.